How Novella Foods Maintains a Wide Range of Export-Ready Frozen Fruits and Vegetables?
In the rapidly evolving global food processing industry, quality and reliability define success. At Novella Foods Pvt. Ltd., we’ve built our reputation as one of the trusted frozen food exporters in India by maintaining excellence in every stage of food production. Our unwavering commitment to quality, hygiene and innovation makes us a preferred partner in the international frozen food export from India market.
Collaborating with our strategic production partner, Furozun Fruits and Vegetables, Novella Foods has developed a world-class system that ensures our frozen fruits and frozen vegetables retain their natural flavour, colour and nutritional value—making them truly export-ready and globally competitive.
A Strong Foundation in Food Excellence
At the heart of Novella Foods lies a promise: Your Partner in Global Food Excellence. We specialize in a diverse array of products, including frozen fruits and vegetables, ready-to-eat meals, dairy products, and flour-based offerings. Our goal is to elevate the global food experience through premium-quality products crafted with utmost care and diligence.
Operating from Betul, Madhya Pradesh, we envision globalizing access to superior Indian food products, connecting growers and processors with international buyers. Every product that carries the Novella name embodies authenticity, purity and adherence to food safety standards .
Furozun Fruits and Vegetables: The Power Behind Our Frozen Range
Our association with Furozun Fruits and Vegetables plays a pivotal role in maintaining a wide range of export-ready frozen produce. Approved by the Ministry of Food Processing Industries (MOFPI), Furozun’s facility is strategically located near an agro-processing cluster. This location offers timely access to fresh raw materials and smooth logistics, reducing post-harvest losses and ensuring uninterrupted food processing operations.
Furozun’s mission aligns perfectly with ours—to revolutionize the frozen food industry in India by providing nutritious, convenient and safe frozen products that meet international demands. With advanced production lines, modern freezing technologies and experienced leadership, Furozun ensures that every batch of frozen fruits and frozen vegetables upholds the highest food hygiene and safety parameters.
Technology That Defines Our Food Production Excellence
Maintaining export-quality frozen produce begins with technology. At the Furozun plant, Individually Quick Frozen (IQF) machines imported from Pigo, Italy, deliver unmatched efficiency. With a capacity of 3MT/hr, these advanced systems enable rapid freezing, preventing the formation of large ice crystals that can damage cellular texture.
This precision freezing locks in the product’s natural moisture, flavor, texture and nutrition—essential features for any frozen food exporter catering to global clients. Complemented by high-precision blanching units, root vegetables, peas, corn, mango slices and other fruits undergo optimal treatment to preserve their freshness and taste.
Our freezing and processing line integrates multiple quality checkpoints. With a total frozen storage capacity of 3000 MT, our products are safeguarded against temperature fluctuations, ensuring optimal condition until dispatch. These capabilities help us stand among the top frozen vegetables exporters from India.
Ensuring Food Safety and Quality Standards
Food safety is central to our operations. Both Novella Foods and Furozun operate under strict compliance with Indian and international food safety standards. Adhering to protocols like HACCP (Hazard Analysis and Critical Control Points) and ISO-certified practices, we maintain hygienic processing conditions throughout the supply chain.
From sourcing to packaging, every stage is monitored by trained professionals who ensure adherence to food hygiene and food safety standards in India. Our quality control process begins with raw material testing and extends to packaging integrity checks before export. Regular audits and sustainable production practices help us meet the expectations of discerning buyers worldwide.
At Novella Foods, maintaining cleanliness, traceability and freshness is not a one-time standard—it’s a continuous pursuit of excellence. This approach ensures that our frozen products embody the health, taste and assurance global consumers seek.
Innovation Through Research and Development
As demands in the frozen food industry evolve, innovation remains a key driver at Novella Foods. Our dedicated R&D division focuses on refining food processing techniques that improve texture, color retention and shelf life without compromising nutrition.
Ongoing research also explores value-added frozen products, including blends, ready-to-cook assortments and convenience-based packaging formats suited to international retail and hospitality standards.
With these innovations, Novella continues to set benchmarks among frozen food exporters in India, offering products that not only meet but exceed global expectations.
Sustainable Sourcing and Community Empowerment
Our operations extend beyond food production—they also strengthen local farming economies. By sourcing directly from nearby farms in Betul’s agro belts, we empower local growers with guaranteed procurement, fair pricing and professional training in sustainable farming techniques.
This direct farm-to-freezer supply chain minimizes waste, reduces transit time and upholds freshness—key factors for export-grade frozen fruits and vegetables. Moreover, this localized
collaboration helps us drive rural development while ensuring consistent supply quality for the frozen food export from India market.
Novella’s sustainability initiatives reflect a responsible approach—caring for the environment, local communities and consumer wellbeing alike.
Meeting Global Market Demands
The global appetite for frozen food continues to grow as consumers increasingly seek convenience without compromising nutrition. Indian frozen food exporters are gaining significant traction and Novella Foods stands at the forefront of this transformation.
Whether it’s Europe’s culinary markets, Asian retail chains or Middle Eastern distributors, our products are tailored to meet diverse international needs. Each batch undergoes strict international certification processes to ensure compliance with import requirements in multiple geographies.
Our seamless logistics network and refrigerated transport ensure timely delivery, while our flexible packaging and SKU options cater to customized export orders. These capabilities position Novella Foods as one of the most promising frozen food exporters in India driving growth in the global food processing industry.
The Future of Frozen Food India with Novella
As the frozen food industry in India continues to expand, Novella Foods remains firmly committed to innovation, responsible growth and customer satisfaction. Through our partnership with Furozun, we guarantee that every frozen fruit or vegetable we process aligns with international expectations for purity, nutrition and taste.
Our mission is not just to supply produce but to enrich global tables with premium-quality Indian food that represents trust and excellence. By maintaining rigorous food safety standards, sustainable sourcing, and advanced technology, Novella Foods continues to strengthen India’s position as a global hub for frozen food production.
At Novella Foods, excellence is not just a process—it’s our passion. Every frozen product we export stands as a testament to the skill, integrity and commitment that define our brand. With innovation at our core and quality as our guiding principle, we’re proud to be your reliable partner in the evolving world of frozen food India and beyond.